JoelComm.com - September 4, 2008 The Secret to Creating your own Serendipity

Home > Newsletter The Secret to Creating your own Serendipity 2008-09-04 18:46:43-04 When I was researching "Click Here to Order," there was a story I kept coming across time and time again. Marketers would tell me how they were down to their last penny, ready to throw in the towel, on their way to looking for a day job... when something happened. For copywriter Michael Fortin, who had already declared bankruptcy by the age of 21, it was the discovery of the power of a well-written sales letter. For Matt Bacak, who had been interviewing millionaires while living in a one-bedroom apartment and eating ramen noodles, it was being asked repeatedly how he built his list. Read more... InfoMedia, Inc., 1151 Eagle Dr. Ste. 325, Loveland, CO 80537, USA

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