JoelComm.com - February 27, 2009 Readers' Mistakes Are Always Right

Home > Newsletter Readers' Mistakes Are Always Right 2009-02-27 10:00:00-05 I can't tell you how many times I've done it. I reach a website, enjoy the content, then head for the search box to look for more. I type in the keywords, hit the Search button... and find that I'm searching in the subscription field. Now I have to look for the search box and start typing all over again. Or more likely, I'll give up and look for another website. Putting the RSS subscription field where the user is expecting a search box is a very easy mistake for a publisher to make. You want your users to be able to find the content they're looking for. You want them to enjoy your site. You want them to see the ads on the search results page. Read more... InfoMedia, Inc., 1151 Eagle Dr. Ste. 325, Loveland, CO 80537, USA

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