Tuesday, March 17, 2009

JoelComm.com - March 17, 2009 Your Work as a Publisher

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Your Work as a Publisher
2009-03-17 11:00:00-04
Your Work as a Publisher

I've seen some really clever things done with ads on the Web.

I've seen some pretty dumb things too, like whack-a-mole banners and flashing skyscrapers that make you want to look anywhere but at the ad.

But some of the ideas have been incredibly creative. When Kontera first wheeled out its system, I loved the fact that its ads were so unobtrusive.

When Chitika created its eMiniMalls and then its Premium ads, I thought the range of products and the slick animation would make them sure winners.


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