Saturday, March 7, 2009

JoelComm.com - March 7, 2009 The Rules for Giving Away Freebies

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The Rules for Giving Away Freebies
2009-03-07 10:00:00-05
The Rules for Giving Away Freebies

I love giving things away.

I know, I'm supposed to be a marketer. I'm supposed to know how to get the full value for everything I supply.

But every year, I give away tons of fantastic freebies. I give away content, e-books, videos, training sessions, teleseminars and all sorts of other wonderful things.

If I had to calculate the total value of the goodies that I pass out for nothing every year, I'd need to buy a wide-screen calculator.

And yet, I don't regret giving away any of them.


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