JoelComm.com - June 21, 2009 Don't Believe your Readers!

Home > Newsletter Don't Believe your Readers! 2009-06-21 11:00:00-04 Have you ever asked a child what they want for Christmas? They'll tell you exactly what they want, describe it in glorious detail, even point it out to you in the store so that you don't make a mistake and come home with the wrong version. Then on Christmas morning you get to see their eyes light up as they open the wrapping. It's a thrill... until New Year's Day when the toy is lying forgotten in the corner and the two-buck stocking filler is the game of the moment. Your users can be a bit like that. It's something that's well-known in the marketing world. Companies will say that they want products that are new, exciting and edgy. They'll say that their focus groups suggest that current offerings are boring and old. Then they'll turn down anything that doesn't look every other product that's already out there. Read more... InfoMedia, Inc., 1151 Eagle Dr. Ste. 325, Loveland, CO 80537, USA

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