JoelComm.com - October 10, 2009 New FTC Rules for Testimonials and Endorsements in Marketing

Home > Newsletter New FTC Rules for Testimonials and Endorsements in Marketing 2009-10-10 11:54:34-04 Last week the FTC dropped a bomb on the marketing world. They released new guidelines for the use of testimonials and endorsements in marketing. I immediately contacted my attorney, Kevin Houchin, to get his take on the latest guidelines. With Kevin's permission, I am republishing the entire text of his interpretation. It is essential that all marketers, online and offline, pay attention to this content. And understand that if you have ANY questions, you should consult your own attorney. I am not providing legal advice! Read more... InfoMedia, Inc., 1151 Eagle Dr. Ste. 325, Loveland, CO 80537, USA

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