JoelComm.com - December 3, 2009 The $25,000 Lunch

Home > Newsletter The $25,000 Lunch 2009-12-03 11:56:00-05 Branding is more than just getting your logo right and coming up with a catchy slogan for your company. While these things are obviously very important, branding can also include things like the outward appearance of you or your employees, and how you comport yourself in all the various details of business dealings. The following story is something that actually happened to me, and proves the saying that truth is stranger than fiction. In retrospect, I am glad that it happened, because I think it contains an important lesson on how branding must extend to your business dealings. Read more... InfoMedia, Inc., 1151 Eagle Dr. Ste. 325, Loveland, CO 80537, USA

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