JoelComm.com - Upsell Insanity?

Home > Newsletter Upsell Insanity 2010-09-24 05:05:01-04 It's not uncommon for marketers to use upsells and downsells in order to gain a new customer and make a sale. Downsells typically offer the same product or some derivative of that product at a discounted price. Upsells will usually come after a sale has been made, and offer extra goods or services for an additional fee. There's nothing wrong with upselling or downselling in theory. But I do believe there are cases where integrity is violated and such approaches could be considered manipulative at the very least and perhaps unethical. Read more... InfoMedia, Inc., 1151 Eagle Dr. Ste. 325, Loveland, CO 80537, USA

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