Monday, March 7, 2011

JoelComm.com - It's All in the Story

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It's All in the Story
2011-03-07 02:29:03-05
It's All in the Story

When was the last time you read a press release?

Let's face it. The majority of press releases issued by companies are totally boring and uninteresting.

Why is that? Certainly Company X is excited about their new product and they can't wait to tell the world about it.

But why should a blogger or media outlet care about Company X's new product or service? Unless your company's name is Apple, odds are you will have a difficult time getting anyone to care or pay attention.

Does that mean press releases are a waste of time and money?

On the contrary. A press release done properly can have a massive impact on your business. Which, of course, begs the question "How do you do a press release properly?"

It's all in the story.


Read more...


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