Wednesday, January 30, 2013

JoelComm.com - How Not To Acquire New Clients

How Not To Acquire New Clients - A Case Study in Smaato.com

It's not uncommon for me to receive emails, phone calls or inquiries via social media, asking if I am interested in working with a company, product or service.

Unless the message is canned spam, I usually don't have a problem receiving this messages. More often than not, I am not interested and just delete them.

The worst ones are those where someone is looking for me to promote their product or service, and they begin by telling me how much money I will make doing so. There is no attempt to ask me what my needs are, only the attempt to use me for whatever perceived benefit they think they could receive by associating with me.

Not good.

I recently received a solicitation that came in a form so egregious that I thought I would share it with you.


Read more...


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