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The Latest from Joel Comm's Blog Creating a powerful brand is not as simple as coming up with a flashy logo and a catchy slogan. A powerful brand comes into existence by developing a core message via words and images; a message that connects with people on an emotional level. If done correctly, the brand sticks and is memorable. Whether your brand is a product, a service or yourself, it's essential to follow these three keys. Since I have just completed the process of rebranding myself, I will use examples from my own brand. Keep in mind that there are other important factors to consider when branding, but nailing down these three essentials will get you off on the right foot, especially where your internet presence is concerned. Joel Comm Author, Speaker, Entrepreneur, Consultant
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