Wednesday, August 21, 2013

JoelComm.com - How Social Can Make a Truly Positive Impact

There are those who talk about making a difference in the world and there are those who are actually doing it. One company is literally walking the walk, and helping others do so more comfortably. That company is TOMS Shoes. 

You may be familiar with TOMS one-for-one campaign. For every shoe purchased, TOMS gives away one pair of shoes to a needy child somewhere in the world. Over the years, TOMS has provided over ten million pairs of shoes to those who might not otherwise have shoes. They are the poster-child for corporate philanthropy as their mission is a key component of every product sold.

Blake Mycoskie, the Founder of TOMS shoes, has announced that the company and their Giving Partners have added a national focus to their One-for-One program by committing to give at least one million pairs of new shoes to needy children in America by the end of 2014.

So why am I writing about this?

Read more...


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