Monday, March 8, 2010

JoelComm.com - Building Relationships That Generate Sales

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Building Relationships That Generate Sales

Social media has changed everything. When the Web first took off, it wasn't clear how anyone could make money by putting words on a Web page. Then Google brought out AdSense, competitors rushed in with their own programs and people who produced good content, paid attention to their ads and worked hard and patiently at building their sites got to see their incomes take off.

But it was all pretty impersonal. Early websites provided information but there was no connection between the publisher and the reader. Blogging brought the two sides closer together. Blog posts - which could be about anything from the writer's life to baking the perfect soufflé - carried the voice of the person behind them.


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