How about I start by telling you a 'secret' about myself?
One reason engineering students are exceptionally talented
in mathematics...is because their writing skills suck!...
and I'm no exception, in fact, I have written hundreds of papers
and reports throughout University and I still have problems
with simple grammar and spelling!!...shhh don't tell my
professor that I depend mostly on the spell check function.
So why is writing so important?
Keep reading and you'll understand why...
When it comes to writing an auction description, or sales copy,
or web copy for your products, this is the number #1 key aspect
that pulls in your profits!
What am I talking about? ... Copywriting!
So, why is copywriting important to auction success?
1) In most cases it's the ONLY way to communicate with
your auction visitor! Say the 'right' thing and you
make a sale... say the 'wrong' thing and they're gone!
2) You could be the greatest marketer in the world
and still be broke if you can't close a sale!
3) You could generate 1,000's of visitors to your web
page or auction and still not trigger a sale because your
copy sucks!
4) You could be the nicest person and have the greatest
product that EVERYONE wants, and still NOT make a sale
if you don't know how to SELL IT IN WORDS your visitor
understands!
And that's what copywriting is all about... selling in
print... now of course it's 'selling -in-virtual-print'!
As you know there are very few books that I recommend
to members... in fact most of you can't understand why
I don't just send you book after book to buy and read
like many other online marketers do.
I suppose I would make more money if I did ;-)
But I am NOT going to recommend anything to you that I
have not purchased and read for myself, and really there
are very few 'gold nuggets' out there that I can say,
"This is ESSENTIAL reading, get it now!"
I think in the last 2 years I've recommended a handful
of books... most I highly recommend, very few get the
"ESSENTIAL Reading" stamp of approval... until now.
This is fairly new... it's the most powerful book on
copywriting for web sites that I have EVER read...
And I'm offering many F.R.EE Gifts if you do get it!
This is ONE book I guarantee that is full of HIGHLY useful
info... and NO fluff!
It's NOT a book - you could say it's a complete MANUAL for
copywriting success!
Although this book is targeted towards web site copywriting,
all the information can be used for writing your auction
descriptions and headliners...you can basically think of
your auction descriptions as your one page web copies.
Here's what you'll discover:
= How to STOP your customers from leaving your web page
using the secret of "Gaze Motion" and the "Z Pattern"
of web site design and what elements need to be on the
'top fold' of your web page to keep your customers glued
to your page (page 167-168)
= Why most online sales letters are WON or LOST in the very
first paragraph and 5 SUPER-Strategies for writing
powerful opening paragraphs! (a critical skill ignored
by most copywriting manuals!) (page 59)
= The "So What" technique for writing sales-pulling
benefit-rich sales copy that's as easy as firing up
your computer! (page 23)
= Why finding out what your customers are 'frustrated'
about could make you very rich (page 14)
= 31 ways to POSITION yourself and your product in a crowded
marketplace and win more sales than your competition!
(page 31)
= 8 highlighting techniques that guarantee important
selling words in your letter get read every time! (page 159)
= Why autoresponders could be killing your online business!
(page 36)
= Why creating OBJECTIONS to your own product is the BEST
thing you could ever do to INCREASE sales! (page 35)
= Having trouble coming up with 'bullet points" for your
sales letters? Here's 34 unique and powerful
FILL-IN-THE-BLANKS bullet point sentences! Just fill in
the blanks and include them on your web page cake-simple!
(page 66)
= "Mental Engagement" - what it is and why it's important
but not known by even expert marketers! (pages 77-79)
... and lots more...
Now if you're Joe Vitale or Yanik Silver you probably DON'T
need this book... you already know how to sell with words...
but still there might be something YOU CAN learn in this book :-)
If you're NOT Joe or Yanik, then YOU DO NEED this book.
As you know I believe strongly in 'HIGH VALUE - low cost'
products and that's why I highly recommend this book...
...in fact it's "ESSENTIAL READING". Take this book over
the next week or so and SAVOR every page. Get in your comfy
chair, with a cup of coffee or tea and give yourself a break
for a couple of hours while you absorb the techniques and
learn once and for all the art of selling-in-print.
Take your time and read it line-by-line. The writing is
crisp, clear and easy to understand.
If you purchase this book I'll include 4 F.r.ee gifts:
1. "8 Time Saving Work Sheets"(valued at $17)
2. "Words That Lose Money, Words That Make Money" (valued at $17)
3. "How To Make Your Business Card A Potent Selling Tool!" (valued at $27)
4. "Great Logos And Why" (valued at $17)
AND ... here is an extra b.o n u s:
'The 5 Laws Of Persuasion And How To Use Them To Sell 400% Of Anything Online'
The copywriting book alone could easily sell for $97... EASILY.
But it's only $27 bucks AND you get 4 gifts and 1 extra
b.o.n.u.s.
HIGH VALUE- low cost.
Check it Out Here Now!
Note: If the above link doesn't work copy and paste this
into your Browser Address bar:
http://www.hotitemfinder.com/webconfessions/
One more thing before you go: Copywriters are in HIGH demand.
What you learn and apply in this book could be worth $1,000's
to you to 2 ways:
1) Selling your own products and services
2) Selling your skills as a copywriter to other web businesses.
It's not just a book, it's a TRAINING MANUAL for copywriting.
That's all the news for today,
David Guindon
support@hotitemfinder.com
Founder/Developer of Hot Item Finder
http://www.hotitemfinder.com/discount
P.O. Box 35074 Victoria, BC V8T5G2, CA
--------------------------------------------------------
Copyright Notice:
(c) 2006 by David Guindon. All rights reserved.
Reproduction in any form without express written
permission is prohibited.
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Date you signed up: 8-5-2008
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