JoelComm.com - November 26, 2008 Turning Your Audience Into A Community

Home > Newsletter Turning Your Audience Into A Community 2008-11-26 10:00:00-05 Life must be hard for television executives. To decide how much to charge advertisers and whether they should commission another season of a show, they have to know the size of their audience. The only method they have to do that is by using a survey. The Nielsen ratings track what television viewers watch and then, based on demographics, make certain claims about what everyone else was watching at the same time. Those figures could be bang-on. A good survey should be and these guys have been doing it for decades. Read more... InfoMedia, Inc., 1151 Eagle Dr. Ste. 325, Loveland, CO 80537, USA

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