JoelComm.com - July 18, 2009 Build Communities, Not Followers, on Twitter

Home > Newsletter Build Communities, Not Followers, on Twitter 2009-07-18 11:00:00-04 One of the most exciting developments that has occurred on Twitter in the months since I put together Twitter Power has been the release of all sorts of statistics about the site. We've learned, for example, that many of the site's users are middle-aged, high earning business types rather than the kids that create pages on MySpace. We've found that only a small proportion of Twitter's users are writing most of the tweets while the others are reading, following and joining in occasionally. And we've discovered that while only a few followers might respond to a tweet - depending on what you write -- it's reasonable to expect a clickthrough rate on a tweeted link of around 2 percent. Read more... InfoMedia, Inc., 1151 Eagle Dr. Ste. 325, Loveland, CO 80537, USA

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