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Home > NewsletterSomeone recently sent me a link to an information product suggesting I look at their sales letter. It was a typical "make money online" pitch with a well-dressed guy sharing his story of how he went from zero to hero using strategies and methods that he would share with us at the designated price. There was the big house, the pretty girlfriend and the sports car. Ooh. I'm impressed. (Note the touch of sarcasm, please.) Among the bombastic over-the-top headline, the photos of him living his "dream" and the BUY NOW call to action, something else caught my eye. I noticed that he was using a scarcity tactic, declaring that there were only fourteen (14) units available at the existing price. As I stayed on the page, the fourteen changed to a thirteen. Oh no! He was selling out right before my very eyes! I hung around a couple more minutes and the number changed to a twelve. Then an eleven. If I didn't take action soon, I was going to miss out on the opportunity of a lifetime. Just for the fun of it, I cleared my browser cookies and reloaded the same page. What do you suppose I found? Read more... InfoMedia, Inc., 1151 Eagle Dr. Ste. 325, Loveland, CO 80537, USA |
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