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Grumble grumble grumble. That’s what I heard from a number of people who used to attend South by Southwest, Austin’s massive interactive, music and film festival. “It’s not like it used to be.” “It’s so commercial now.” “No one goes any more.” In 2014, I attended the event for the first time. I was all set to attend in 2015 once more, but the nice people in charge of issuing press badges told me that I wasn’t going to get one this year. Apparently, I didn’t qualify because I didn’t give them enough coverage last year. Bogus. Totally bogus. But that’s life. It’s not my job to tell them how to do their jobs. So I wasn’t going to attend in 2015. However, my friend Martin Jones at Cox Business contacted me and asked if I would like to attend as a brand ambassador for Cox. Essentially, I’d survey the landscape and interview key influencers at the event. The video would be used as content for CoxBlue.com. So, with the bad juju of being rejected as media brushed off my back, off to Austin I went to discover if SXSW was really a thing of the past. Here’s the short version… Click Here to Read! Author, Speaker, Entrepreneur, Consultant |
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